It's almost always expectations, not taste.
I spend a lot of time unpacking why books land for people who didn't think they'd like them.
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"Marketing and genre labels set a tone before anyone opens the book. When that framing doesn't match the emotional experience, readers think it's not for them — when really it's just been mislabeled."
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Spice ratings so no surprises
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Character-driven picks
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Early ARC info